BRANDmate
6/21 - 6/22/2023 Offenbach am Main
Looking forward on the /Imagine stage
On the /Imagine speaker stage, competent experts from a wide range of areas provide input that is often neglected in day-to-day business. Visionary thinkers, successful entrepreneurs, out-of-the-box enthusiasts and business evils will provide new impetus with their presentations give.
Setting positive brand messages and activating people - this is how Viva con Agua succeeds with a serious topic
Viva con Agua works worldwide for access to clean drinking water - through joyful and positive activism. And that although the topic of thirst and drought is rather negative. How does an organization activate in positive images and get many thousands of volunteers to participate?
21.06.2023 - 1:30 PM - /imagine stage
Johann Lafer: Chef, brand, brand ambassador and licensor.
How passion becomes a brand: Successful chef Johann Lafer reports on his positions as a chef, brand ambassador and licensor - and how he became a brand himself on this journey.
21.06.2022 - 3:00 PM - /Imagine Stage
State of Podcast
Our Podstars by OMR team scans the German and international podcast landscape every day. Today it's time to give you an update and share what we're seeing. What are trending? Which thematic niches are not yet occupied? Where is the podcast game going? Senior Project Manager Linda explains it to you!
21.06.2023, 4:00 PM /Imagine Stage
5 years of brand building in Ecommerce
Fuckups & Learnings
2.5 learnings & 2.5 fuckups in building the digital furniture brand mokebo and the underlying brand promise. From the rollercoaster of events and the learnings of a self-financed furniture startup for the next 5 years.
21.06.2023 - 4:30 PM - /imagine stage
Skills for the 21st Century
An impulse that sharpens your awareness of change and innovation in the long term. In my keynote, I will go into five areas that I believe are fundamental to aligning and preparing any organization for the future.
22.06.2023 - 1:30 PM - /imagine stage
Deep Insights and Impulses on the /Impuls stage
On the /Impuls speaker stage, visitors get exciting insights into the work of experienced specialists. Here, companies and personalities share relevant insights and concrete examples from their service area and pass on what they have learned with real added value for their own business to the audience.
Together with the speakers on the /Impuls stage, you can delve even deeper into the world of brands and cooperations.
Gaming, Esports, Metaverse - What is behind the buzz words?
Corona was a boost for the gaming industry. The pockets of the game manufacturers are full, but esports still have problems. Daniel Luther explains where they are and why Metaverse is just new wine in old bottles for gaming experts in many areas.
21.06.2023 - 12:00 AM - /impulse stage
Bye Bye Influencer Marketing: Why the creator economy is a game changer
Brands worth millions overnight: After Kylie Jenner, Mr. Beast or Capital Bra, more and more creators are launching their own product lines. What does this mean for marketing and brands and what does the future of the creator economy look like?
21.06.2023 - 1:30 PM - /impulse stage
How to: New Recruiting but quite simply
inspire and hire young professionals
"Does what I do every day make any sense?” A question qualified young people ask themselves every day. What opportunities would there be for applicants if the purpose of their professional life could be changed very easily with just a swipe? And what advantages would companies looking for employees have from this? We take you into a new era of recruiting - no frills, quickly and efficiently to the perfect match for both sides.
22.06.2023 - 11:00 AM - /impulse stage
How to reach Generation Z
How do you reach the smartphone generation? Young people's wallets are getting bigger every day. Is it about winning the battle for attention?
22.06.2023 - 1:00 PM - /imagine stage
A look inside the pans of the brands and personalities in the /show kitchen
How do brands work in F&B? How can food be emotionalized - and what does attractive cooperation in the food sector look like? Personalities and brands let you look into the pots - with a great entertainment factor!
Keeping an ear to the trend: The /Podcast Lounge
Podcasts are taking the media landscape by storm. They are entertaining, informative, enriching, refreshing. But they are also business models and veritable brands. Production takes place on site in the /podcast lounge. And you can be there live.