1 day to go
6/19 - 6/20/2024
Duration: 2 Days
10:00 am - 10:15 amD12

Big walker parade

Tresen-Bühne

presented by Von.tz

10:00 am - 10:30 am

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
10:00 am - 10:30 amD17

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

10:15 am - 10:30 am

Greeting

Tresen-Bühne
10:30 am - 11:00 am

Sex on the Beach – Sipping insights mit Amorelie

Tresen-Bühne

In an interview with Jennifer Günther, Brand Partnerships Manager at Amorelie, we discuss how Amorelie manages to bring even more love and lust into people's everyday lives with its partners.

 

hosted by die MarkenKuppler

 

Speaker
Jennifer Günther
Sonoma Internet GmbH
10:30 am - 11:00 am

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!

 

11:00 am - 11:30 am

Green Goddess Mojito – Behind the Bar with Veganz

Tresen-Bühne

In an interview with Moritz Möller, Chief Marketing and Product Officer, Veganz, we gain insights into the strategy and thoughts of Veganz and talk about the importance of strong partners for the success of an innovative company.

 

hosted by die Markenkuppler

Speaker
Moritz Moeller
Veganz Group AG
11:00 am - 11:30 am

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
11:00 am - 11:30 am

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

11:30 am - 12:00 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
12:00 pm - 12:30 pm

Experience marketing and gamification

Retail Stage
A playful lecture

Changing the world through games:
- Which processes in a company or administration can be "gamified"?
- Attracting new guests and customers through games
- Marketing rethought
 
This presentation highlights various gamification approaches from around the world. Gamification refers to the process of "gamifying" everyday processes in business, working life, leisure, sport and other areas of life. Daniel Pflieger shows that this is becoming more and more relevant with the help of examples that have actually been implemented. Did you know, for example, that there is
- there is a traffic lottery in Sweden?
- in Hildesheim has a traffic light game for waiting pedestrians?
- there is a video game for decoding the genome?
- real coffee and real burgers can be sold by virtual monsters?
 
Daniel Pflieger is a passionate gamer himself.
He specializes in treasure hunts, scavenger hunts, puzzle rooms and geocaches. He uses games like these to help his clients achieve tangible marketing effects and real additional sales. In this playful presentation, the audience will also get ideas and approaches for their own area of work. What's more, the whole presentation is a game in which everyone wins! Let yourself be surprised!
 
And if you enjoy playing and searching: Book yourself a slot in the escape game "Mr. Charles Burton" here at BRANDmate!
 
 
Speaker
Daniel Pflieger
Geheimpunkt GmbH
12:00 pm - 12:30 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
12:00 pm - 12:30 pmD17

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

12:30 pm - 1:00 pm

World Wide Winkekatze

Retail Stage

How to develop a retail concept from a product idea

How does it actually work? First we reinvented the waving cat, then we sharpened the brand and now it's a retail concept. Wonderful !

Florian Berger, Co-Founder Donkey

Speaker
12:30 pm - 1:00 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
1:00 pm - 1:30 pm

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

1:00 pm - 1:30 pmAlte Säge

Alte Säge

1:00 pm - 1:30 pm

Avatar Hacking

Leseecke der Frankfurter Buchmesse
Florian Eckelmann reads from his book:
 
Avatar Hacking®: How successful brands identify, analyze and target their audiences
 
Marketing has changed! Instead of poster campaigns and gut feeling, social media ads and data determine everyday marketing. However, many marketing pros still use outdated working methods such as personas and do not make use of data in their day-to-day work. Marketing expert and designer Florian Eckelmann shows you what avatar hacking is all about and how you can use data for your marketing and design processes and work in a target group-oriented and agile way.
Speaker
Florian Eckelmann
Muydozo GmbH
1:30 pm - 2:00 pm

Crossroads of Culture: Der Einfluss von Gaming und Entertainment in Beauty

Tresen-Bühne

Here you can gain insights into the collaboration between the brands essence & Catrice Cosmetics in the area of gaming & branded entertainment.

The presentation demonstrates the experience on Roblox with the gaming experience essence Fun Park, but also the work with new content formats on YouTube for Catrice Cosmetics in the area of digital brand experience.

At the counter:

Lucie Lagerwerf, Cosnova GmbH

Ute Stauss, Licensing International Germany

Speaker
Ute Stauss
Licensing International Inc.
Lucie Lagerwerf
cosnova GmbH
1:30 pm - 2:00 pm

Alte Säge
2:00 pm - 2:30 pm

Let's Dance Tanzperformance

Tresen-Bühne
2:00 pm - 2:30 pm

Mr. Charles Burton

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
2:00 pm - 2:30 pm

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

2:30 pm - 3:00 pm

Sports Panel hosted by Licensing International

Tresen-Bühne

How strategic partnerships influence consumption and redefine fan culture

 

hosted by Licensing International.

2:30 pm - 3:00 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
2:30 pm - 3:00 pm

Leseecke der Frankfurter Buchmesse
3:00 pm - 3:30 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
3:00 pm - 3:30 pmD17

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

3:00 pm - 3:30 pm

SUPERMAN Showcase

Alte Säge

Experience an exclusive and never-before-seen behind-the-scenes look at the highly anticipated DC blockbuster "SUPERMAN" from director James Gunn, which will hit theaters in summer 2025!

 

UP, UP, AND APPLY!

PLACES ARE STRICTLY LIMITED!

*NDA (available) required before entering the screening room. Smartphones, cameras, etc. not permitted. No participation for employees of the competition and other studios.

 

3:30 pm - 4:00 pm

Future Retail

Retail Stage
Speaker
Michael Tschakert
LIVE MATTERS GMBH
3:30 pm - 4:00 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
4:00 pm - 4:30 pm

EMP Partner Power: More sales and brand growth through cooperation

Retail Stage

In this presentation you will learn how you can expand your reach, strengthen your credibility and win new customers by working with influencers, affiliates and B2B partners.

Speaker:

Jennifer Sieverding, EMP Merchandising Handelsgesellschaft mbH

4:00 pm - 4:30 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
4:00 pm - 4:30 pm

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

4:30 pm - 5:00 pm

Mr. Charles Burton Escape

Escape Game
Free secret product ideas from the Escape Room!
 
Charles Burton is not only a private detective, but also a keeper of absurd and innovative product ideas. Rumor has it that bestsellers such as unicorn toilet paper, concert air and WD40 ice lollies are based on his ideas.
He keeps other, previously secret ideas in his safe in the Escape Trailer. And you can retrieve them! Grab a teammate, solve tricky puzzles together and free your next product innovation from the idea safe.
 
20 minutes of playful brainstorming, getting to know each other and, in the best case, a new idea to spin on!
5:00 pm - 5:30 pm

BLINDmate game show

Tresen-Bühne
5:00 pm - 5:30 pm

25 minutes with Cupid

Kooperations-Beratung

In just 25 minutes, we will sharpen your cooperation strategy by not only showing you who you can achieve your goal with, but also giving you some brilliant initial ideas. We'll guide you through the world of possibilities with a twinkle in our eye and the power of our expertise. Sounds tempting? Let's get to know each other & matchmake!

5:30 pm - 6:00 pm

eSport & Gaming panel hosted by BRANDmate

Tresen-Bühne
8:00 pm - 8:45 pm

Heavysaurus live on stage

Tresen-Bühne

Heavysaurus is the world's first dino-metal band to really let it rip on stage. They get even the youngest kids dancing, singing and headbanging. Heavysaurus are cool, strong, wild and also a bit funny. And: rocking out and making noise is always fun, and not just for kids!

8:45 pm - 9:00 pm

Award ceremony

Tresen-Bühne

Drawing and awarding of the soccer betting game prize

by Von.tz

9:00 pm - 11:00 pm

THE NIGHT LIVE BAND!

Tresen-Bühne